Touch of Solicitation in Business Letter



Touch of Solicitation in Business Letter :




He is offered a particular proved opportunity, not general dissertation. This contrast illustrates the possibilities of the use of the personal element.


RESOLUTION to buy is a whetted razor edge. Don’t overstrop it. Don’t hit it with a brick. When it is prime put it to work.


This letter should be typed in the official letter-head of the company.

The Company's Name

Door Number and Street's Name,
Area Name,
City.
Postal Code : XXXXXX
Phone Number : 0000 - 123456789


TO :

The Receiver's Name,
Door Number and Street's Name,
Area Name,
City.
Postal Code : XXXXXXX


Date :


Reference :


My dear Mr. Colby,


This morning I received from our printers some news that I feel certain will be of interest to you. And because I do feel that this is a matter of unusual importance I am writing today to you and a few more of our warmest and oldest friends, so that I may hear from you and have the benefit of your opinion before any public announcement is made.


I will receive from our printers Thursday a fewadvance copies of C.P. Watson’s “Factory Organization” - a business book that I honestly believe will save you more REAL DOLLARS than any other book in print.


We have issued no printed matter about “Factory Organization.” But even a VOLUME of printed matter could not show you its value as will the book itself. So I want to send you the book. I do not expect you to BUY it blindly. I merely want you to look it over AT MY RISK and give me your frank opinion of it.


YOU WOULD WILLINGLY RISK A DOZEN TIMES $2.00 for a SINGLE plan that would reduce your factory costs ALONE. Yet this book contains 22 money saving plans that will reduce expenses throughout your whole business - plans ofhiring and handling employees - plans that will check every leak and waste in your factory and office. And I do notask you to RISK ONE SINGLE PENNY to secure them.


Merely send for the book on approval. The $2.00 you forward will not be regarded as a remittance but as a deposit. And then, if ANY SINGLE CHAPTER alone is not worth $5.00 CASH to you, I will not only send you mymy check for $2.00 but I will remit you in all $2.10 to pay you in addition for your postage and trouble in looking over the book.


Merely pin a $2.00 bill to this letter - mail tonight if possible - and use the envelope enclosed.


Yours very truly,


(The Sender's Signature)


The Sender's Name


Enc. :





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Personal Good Will
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Touch of Solicitation in Business Letter
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