What Do Letters Do?



What Do Letters Do? :




Two kinds of letters cross every desk.


One - paper, ink and formality – goes the way of the waste basket.


The other - logical, human appeal - draws the eye, grips, sways, convinces.


One is the product of careless routine.


The other is the product of conscious creation.


A strong letter springs from a mind’s eye model, like the architect’s drawing, the builder’s bridge.


Make your letters magnetic.


Make them stand out.


Make them dominate each reader’s morning mail.


You can do it - if you will master the principles, read the rules, put yourself into the work.




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What Do Letters Do?
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