What Do Letters Do?

What Do Letters Do? :

Two kinds of letters cross every desk.

One - paper, ink and formality – goes the way of the waste basket.

The other - logical, human appeal - draws the eye, grips, sways, convinces.

One is the product of careless routine.

The other is the product of conscious creation.

A strong letter springs from a mind’s eye model, like the architect’s drawing, the builder’s bridge.

Make your letters magnetic.

Make them stand out.

Make them dominate each reader’s morning mail.

You can do it - if you will master the principles, read the rules, put yourself into the work.

What Do Letters Do?