What Makes The Test Successful?

What Makes The Test Successful? :

Let’s talk about successful vs. unsuccessful tests for a second. Everybody is hung up on percentages and number of responses. I look at bottom line net dollars.

What if you send out 5,000 letters and you only get a 1/2% (0.05) response. You might be inclined to tell yourself that this letter really stunk. Not so fast. Take a look:

5,000 x .005% = 25 people responded.

Now, let’s say only 10 of those people actually bought something. And if your average sale is $500.00, you’ve come up with $5,000.00 in revenue.

Take a look : 10 people x $500.00 = $5,000.00 in revenue. Your cost for sending out those 5000 letters was about 50 cents a letter. So your total cost was $2,500.00. Subtract out any supplies and other expenses related to these sales and you might end up with $1,500.00 net. Not too shabby.

I don’t know about you, but if I could invest $2,500 somewhere and get back $1,500 right away, I’d be making that investment as much as I could. You see, that’s the real way you should look at the success or failure of a mailing.

When you go to the bank to deposit your money they don’t ask you whether you got half a percent, 20 percent or 70 percent response to your marketing. Bottomline is all that counts.

But that’s not all, if you understand that the first purchase a customer makes with you is typically not his only one, you can multiply your profits many times over on the “back end” with the repeat business. Plus, one you start using the referral stimulating letters — the amount a customer is worth to you increases even more.

Let me explain a concept that may open your eyes.

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

What Makes The Test Successful?