Your list is the most important factor in your direct mail success. Think about it. You wouldn’t mail a letter selling snow tires to people in Phoenix - right?
As silly as this example is, many people essentially do the same thing. They just pick a zip code or city, say a 5 mile radius around their office, and just mail a brochure, flyer, postcard or self-mailer to a resident list.
That’s junk mail!
Anything that has a label on it that says “resident” is junk mail. Don’t do it!
These people have never indicated they are interested in your products or services, nor have you qualified them as good targets for your offerings.