Do not More Businesses and Practices Use Direct Mail?
Why Do not More Businesses and Practices Use Direct Mail? :
The reason direct mail is not used more often is there is no direct mail sales rep (except perhaps the Post Office) going around trying to pitch you, like there is for radio advertising, yellow pages, cable, co-op mailers or your local paper.
The fact is, dollar for dollar, and pound for pound, direct mail provides the best return on investment…when done right.
And I’ll be sharing with you all the secrets to get it right, in these pages.