Working With A List Broker?

Working With A List Broker? :

A list broker’s job is match your ideal prospect with available lists on the market (either compiled or direct response). Look in your yellow pages under the heading “mailing lists” for a person called a list broker.

A list broker is really a middleman who simply rents lists (typically for one-time use) of names to mailers.

Don’t worry.

List brokers get paid a commission from the list owner so you pay the same amount regardless if you buy from the list owner or the list broker.

The list broker, if they’re good, will be able to give you valuable advice about which lists are working and which offers are working.

The broker only gets paid once you rent a list so you don’t pay for their valuable research.

When you call you just let the broker know which “selects” you want (that is the term for segments, like: women aged 35-55 with a household income of $75K and live within 15 miles of my business).

Remember, these are the common elements we should have discovered from our customer survey.

Important: Most brokers will only rent you a minimum of 3,000 or 5,000 names. However you don’t have to mail all of them until you test your letter. Keep in mind your cost for postage and printing will usually be much more than the list rental so test small.

Also your broker will keep track of the list you rented so you can do a “continuation” (take a bigger chunk of the same list minus the people that responded).

Another scenario that may come up is that your particular selects only turns up a small amount of available names, perhaps 1,000 (far less than the minimum).

If this happens, instead of having to pay for the 3,000 or 5,000 minimum, you ask the broker if you can rent them those same names 3 times.

They still make the same profit and then you can legally mail these same people 3 times (we’ll cover why this is important later on with sequential mailings).

A rented list is usually rented for one-time use. So unless you’ve made arrangements like the above ahead of time there will be some problems.

Brokers will “seed” their list with fake names so they can verify exactly who is mailing their lists.

But once a prospect contacts you or responds in anyway, you own that name. So you are free to mail them as often as you want.

Okay, now let’s talk about the next type of list…

The Power of Direct Mail
Why Do not More Businesses and Practices Use Direct Mail?
The 3 Components of Successful Direct Mail
Who Are You Targeting Direct Mail?
The Secret to Selecting A Good List
What Kind of Lists Are There?
Working with Compiled Lists
Cloning Best Customers Using A Customer Survey
How to Get Survey Results?
Analyzing The Results
Working With A List Broker?
Direct Response Lists
3 Guidelines to Selecting Direct Response Lists
The Absolute Hottest List of All
The Copy and Creative
The Formula for Writing A Winning Letter
How to Create Good Direct Mail?
Headlines for Letters
What Headlines Should Do?
Headline Appeals That Last Forever
How to Make Advertising Pay?
How to Create Killer Headlines?
Tips for Better Writing
The Problem-Agitation-Solution Formula
The PS
The Irresistible Offer
Make Prospects Take Action Now
Expiration Dates Increase Response
Creating A Compelling Reason Why
Using Overlooked Assets
Holding Names Hostage in Computer
Creating Database
Segmenting Database
Birthday and Special Events
Using Preferences and Personal Details from Database
Keep Mailing Customer List with Reasons to Buy
Gathering Testimonials from Happy Customers
Bring Back Old Forgotten Customers
Getting The Message Delivered
The Secret to Double-Digit Returns
How to Use Testing for Breakthrough Marketing Results?
What Makes The Test Successful?
Understanding and Profiting from Customer Lifetime Value
How High Is High?
Testing For Maximum Results
What to Test?
Split Testing
Keep Doing What Works
How to Know What Works?
Working The Numbers
Action Steps to Maximizing Profits
The Power of Endorsements and Joint Ventures
Think about Who Has More to Gain Than You Do
Setting up The Deal
The Method to Madness
Reverse Endorse

Working With A List Broker?