Application Cover Letter :
Name of Addressee
Dear (Name of Addressee),
My career goal is to be a stockbroker with [name of firm). Let me tell you what I can offer your firm.
Hard worker : In my current profession, 12- to 14-hour days are not uncommon.
Self-starter : As a hands-on businessman, I plan and execute the tasks we need to be profitable.
Sales ability : I have often persuaded suppliers to offer special discounts to attract customers. I plan everything from aisles to advertising. I am thick-skinned enough to take lumps from suppliers,
customers and temporary staff, and I keep on going.
Client base : I have numerous community contacts from my involvement with civic groups, religious organizations and professional associations.
Although I enjoy my current position, I would like to apply my talents to stock brokerage. My main reason for entering this fieJd is the high fmancial compensation possible for a hardworking producer. (Your firm) is especially appealing to me because of your emphasis on [the type of small investor I have come to know so well).
I hope we can meet even if you have no current openings on your staff. I am in no hurry to make a move but I could start producing for you on very short notice. On [specific day and date), I will call you to arrange for a
The cover letter adds to your attractiveness as a candidate in three ways.
You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume.
Through your cover letter, you can put some of your experiences in a frame of reference that more closely meets the needs of the employer.
New material :
Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.
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