Career Change Cover Letter :
I asked my friend to make a Message / Approach chart for this situation, showing what messages she needed to convey and how she would address them. Her chart appears below.
She realized that "Susan Nurse" didn't have everything the ad wanted On the other hand "Susan" certainly had something to offer. Based on her chart, she drafted the letter for "Susan Nurse."
Will a well-conceived text such as the one she wrote guarantee a job interview? Absolutely not. There are never guarantees. her task is to increase the probability of her being interviewed. A good cover letter will increase the chance of her obtaining an interview and she really can't expect more than that.
Positive characteristics :
Demonstrate seriousness, professionalism
Address doubts: travel, assertiveness
Worked in hospital
Worked with decision-makers
Demonstrated communication skills
Long work days and working weekends are common
Research firm thoroughly
Willing to travel and work late
In this case, she decided to put her best foot forward--namely, her experience in a hospital. By emphasizing "Two years' experience" and "Proven ability to deal with decision-makers," she is highlighting two appealing positive characteristics. She also knows that she must deal with the reality of no sales experience as such. Rather than get defensive, she shows that she has gumption by stating "more than sales experience"- namely, a knowledge of how decisions are made. She has handled a potential weakness with compensating strength. That's a good to take when you are missing a required positive characteristic.
The cover letter adds to your attractiveness as a candidate in three ways.
You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume.
Through your cover letter, you can put some of your experiences in a frame of reference that more closely meets the needs of the employer.
New material :
Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.
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