Mr. John Vision
Seethru X-Ray, Inc.
1717 Fifth Avenue
New York, NY 10148
Dear Mr. Vision,
This is written in response to your notice for a qualified salesperson as outlined in the January edition of The Salesman. I am eager to join Seethru X-Ray in this capacity and I am certain that I will be an asset to your company. Among the qualifications that I can offer to Seethru X-Ray are:
Two years' experience as a manager for a major user of x-ray equipment (Broken Knee Hospital)
Intimate familiarity with the use of this equipment and the decision-making process for major purchases
Proven ability to deal with decision-makers
I meet regularly with the top management of my hospital and participate in determining major
More than sales experience, I know how decisions are made by hospital administrators and how to appeal to their sometimes conflicting objectives.
Excellent communication skills : I am an active member of the Toastmasters Club and speak at many community fund-raising affairs. I have made several presentations to my local chamber of commerce.
The position described in your notice is very appealing to me. It would enable me to combine my interest in sales with my knowledge of your product line. I am particularly attracted to Seethru X-Ray because I know that my growth potential is greatest in a small but aggressive firm. I am quite prepared to travel extensively and to work late to produce sales for Seethru.
My resume is enclosed. I am eager to pursue this matter with you. On February 10, I will contact your office to arrange for a meeting to discuss my qualifications in person.