Stark, Raven & Madd Associates
3563 Walnut Street
Philadelphia, PA 19107
Dear Ms. Stark,
The Local Ledger reported that you have just won a government contract to retrain people being downsized in the sardine industry. I have several years of training experience with both blue-collar and white-collar workers.
Perhaps I could be an asset to Stark, Raven & Madd Associates as you service this new contract.
My enclosed resume gives more detail about my skills and experience. I will call you next week to see if you think a meeting might be in order.
The cover letter adds to your attractiveness as a candidate in three ways.
Highlighting : You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume.
Reframing : Through your cover letter, you can put some of your experiences in a frame of reference that more closely meets the needs of the employer.
New material : Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.