Cover Letter for Resumes



Cover Letter for Resumes : Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.




The cover letter adds to your attractiveness as a candidate in three ways.


Highlighting : You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume.


Reframing : Through your cover letter, you can put some of your experiences in a frame of reference that more closely meets the needs of the employer.


New material : Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.


There are few places and resources where we can do research to gather information needed for our effective cover letter. The following are those resources.


The marketing research personnel collect, analyze and interpret data to determine potential sales of a product or service. [Reports, recommends preferences / costs / distribution and advertising)


Statistical emphasis grew in the 1930s and 1940s


Four basic jobs : statistician, project supervisor, coder, field interviews - Heavy use of questionnaires


Requirements : Intelligent, facile words & numbers, problem-solving regarding data collection & data analysis. Don't need a license.


Related occupations : ad agency workers, economists, public relations, sales (including promotions), statisticians


Methods of entering : contacts through professors, friends, relatives, summer employment


Usually begin as junior analysts or research assistants


29,000 employed full-time in 1990 - Expected to grow because of increased competition among producers


Usually work a standard 40-hour week.


Persons who enjoy variety & change will find new problems & new faces aspect of market research most satisfying - Reality of tight deadlines


Several professional associations were listed as sources of additional information.

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