Cover Letter Jobs Resume Career :
Now let's take a look at a more modem example. Read the following ad carefully and identify the positive characteristics being sought.
Help wanted ad that appeared in The Salesman
CAN YOU SELL a $3-million piece of equipment and work like a dog for high commissions? You may be the person we need to take over our eastern territory for x-ray equipment. Proven sales ability is a must, knowledge of hospital equipment is a plus. Extensive travel required. Qualified applicants only should forward a resume to:
Mr. John Vision,
Seethru X-Ray, Inc.,
1717 Fifth Avenue,
New York, NY 10148
Positive eharaeteristies sought
Selling (proven sales ability a must)
Big-ticket items ($3-million piece of equipment)
Hard work (work like a dog)
Handle responsibility (take over eastern territory)
Product knowledge (knowledge of hospital equipment)
Travel (travel required)
For the sake of this exercise, I asked my friend to write a letter from an individual who was currently a nurse but wanted to go into sales.
"If I actually were interested in this position, I would be sunk," he said. "I don't have all the positive characteristics they want."
I told him that if he were interested, he should apply. Although neither the real one nor the fictitious nurse would be an obvious candidate, few people have all the characteristics required for a particular job. Besides, if you want something, go for it. Pursue the lead. Let the employer decide whether to invite you to an intervie-w. Further, a well-crafted cover letter can sometimes compensate in part for
some characteristics or experiences you may be lacking.
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