How to Begin A Business Letter?
The most emphatic places in a letter, just as in a sentence or a paragraph, are the beginning and the end. It is, therefore, important that the student should study carefully how to begin and close a business letter in the most effective way. In many letters, especially in sales letters and letters answering complaints, the opening paragraph may be utilized to put the reader in the right mental attitude to receive the message that follows.
While it is usually desirable to make, in the first sentence, some reference to the letter that is being answered, by referring to its contents or its date, it is much better to make this reference incidentally. Thus…
We thank you for the suggestion contained in your letter of June 25.
We regret to learn that our last shipment was not satisfactory, as you say in your letter of the 15th, which has just reached us.
The goods ordered in your letter of September 12 will be shipped the first of next week."
Avoid such weak, stereotyped opening phrases as….
We beg to acknowledge receipt of your valued favor of recent date.
Replying to your esteemed favor of the 15th instant.
In reply to your favor of the 20th ultimo.
The following paragraphs illustrate both the weak, overworked openings and the easy, natural way of beginning a letter.
Poor : Your valued order of the 10th instant is at hand and are giving same our prompt attention.
Improved : Thank you for your order of June 10. We shall give this our prompt attention and hope to please you in every respect.
Original : In reply to your esteemed favor of the 25th instant, we beg to advise that both of your orders have already been shipped.
Improved : We take pleasure in informing you, in reply to your letter of March 25, that both of your orders have been shipped.
Original : We beg to acknowledge receipt of your favor of the 6th instant, with order for 50 bags of peanuts, for which accept thanks.
Improved : We are just in receipt of your order of June 6 for 50
bags of peanuts, for which please accept our thanks.
Improved : Please accept our thanks for your order of June 6 for 50 bags of peanuts.
Original : We are in receipt of your favor of the 7th inst. relative to loss on property #412 Harwood Street and beg to advise that we have given orders to have a carpenter make the repairs and forward bill to us.
Improved : We are pleased to inform you that we have given orders to have a carpenter make the repairs on the property at 412 Harwood Street and forward the bill to us as requested in your letter of the 7th.
Original : We have carefully noted contents of your esteemed favor of recent date and in reply thereto, would state that the brushes we shipped you were the large size and our very best price for 5.5
doz. would be 50c each.
Improved : The brushes to which you refer in your letter of November 10 were the large size and our very best price for five and half dozen of these would be 50c each.
Improved : We have carefully noted the contents of your letter of November 10. The brushes to which you refer were the large size and our very best price for five and half dozen of these would be 50c each.
Original : We beg to acknowledge receipt of your recent favor in which you advise that the second coat which we sent you was also too small.
Improved : We regret very much to learn from your letter of November 19 that the second coat we sent you was also too small.
Original : In reply to your esteemed favor of recent date, we would state that the matter is having our careful attention.
Improved : The matter to which you refer in your letter of the 20th is having our careful attention.
Original : Your esteemed favor of the 18th inst. to hand and contents noted.
Improved : It is a pleasure to me to acknowledge personally your letter regarding our 1916 model and to note the information you furnish regarding your car.
How to Begin A Business Letter?
How to Begin A Business Letter? :
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