Professional Resume Cover Letter :
So why do I want to work for you?
The JSC decided it was time to write a "why I want to work for you' paragraph. We decided to use the case of market research for a nonalcoholic beverage company as our example. Gabrielle wrote the following draft, drawing on the research Lauren, Harry and David had gathered:
Gabrielle's draft - why I want to work for you paragraph
"My decision to pursue a career in market research flows from my desire to
apply my skills to a profession where variety and change can be enjoyed.
The beverage industry appeals to me because of its fierce competition for
market share and the constant introduction of new products. I read in
Beverage Weekly that Drinkco is especially intent on challenging the cola
giants. A growing firm with big plans is where I want to start my career."
The JSC members looked at Gabrielle's draft and offered their ideas.
Lauren : You gave reasons for wanting to work for Drinkco based on the three components we discussed earlier: the job itself, the firm, the industry. That's definitely strength.
David : I think there is room for improvement, though. For example, your first sentence says" ... where variety and change can be enjoyed." It seems that you took the words directly from the Job Chart. Instead of "can be enjoyed" you should say "are a part of the job." That would be more in keeping with the tone of a business letter.
Doing it badly
Luckily, Gabrielle didn't write a paragraph like this one:
"I want to work for Plotco because I seek a challenging work envirorunent in a dynamic, growing industry. My writing skills and drama interests should fit right in with your product line."
Although words such as "dynamic" and "growing" sound good, they are inappropriate to Plotco. In this case, writing and drama skills are also not selling points. It would have been apparent that Gabrielle neglected to find out that Plotco was in fact the sole surviving firm in a shrinking industry that under-
takes the tedious work of locating the burial plots of people who died during the McKinley administration.
The cover letter adds to your attractiveness as a candidate in three ways.
You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume.
Through your cover letter, you can put some of your experiences in a frame of reference that more closely meets the needs of the employer.
New material :
Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.
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