Resume Cover Letter



Resume Cover Letter :



I want / the employer offers chart


What I want in the next job ...... Job .....Industry .....Company


Challenge .....best competitors........new products.......foghting giants


Variety......Good nature.....new products......mixture


Money ..............................................................................compensation


Applyskills.....................research uses.........................................


Location ................................not great but acceptable


Growth....................they have big plans


Other wants that may corne to mind


Jearmette was concerned about the last part: "The motivation for wanting a firm could be difficult to identify without firrn-specific research," she objected.


Since David had handled the project on individual research, he entered the discussion: "It would be great to make some specific reference to the firm," David agreed. "But if time doesn't permit the type of research I did on Pepsico, you might be able to utilize information gathered researching the industry." Remember, Harry told us how his industry research also yielded information about specific firms. If that doesn't work, you could make a statement about the appeal of a firm's size or location to you. Let me show you an example .


A generic motivation for wanting a particular firm


I am particularly attracted to your firm because I am interested in pursuing my career with a mid-sized service provider in the San Jose area."


David is making a good point here. We organized our research into three cate- gories (careers, industries, companies/firms) for ease of execution. However, life doesn't fit into neat, self-contained categories. Very often, what we learn in one con- text is useful in another.


There is a second part to David's observation. Sometimes we are operating under constraints such as time or energy, which compel us to do the best we can under the circumstances. In that case, indicate the importance of a generic charac- teristic that would be applicable to the particular case. Examples would be type of indu

Gabrielle wanted to know how many points to make in the third paragraph. Two or three would be about right. Try to identify one motivation linked with each.


The cover letter adds to your attractiveness as a candidate in three ways. 


Highlighting :  You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume. 


Reframing :  Through your cover letter, you can put some of your experiences in a frame of reference that more closely meets the needs of the employer. 


New material :  Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.




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