Resume Cover Page

Resume Cover Page : You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume.

he historical factor: your past as predictor

Th« value of the past to the job search is that it is a useful predictor about your future. It's true that where we are today is not exactly where we were yesterday or two years ago. Still, the stream of your life tends to flow in some general direction and contain some general characteristics (fast-moving or just a trickle, broad or very narrow, holds up ill a drought or just dries up). Although your daily activities may change from year to year, who you are does not change dramatically once you have become all adult.

To apply the historical factor: If you show an employer that you were a creative, energetic person with good organizational skills in the past, s/he can predict with a reasonable degree of accuracy that you will be a creative, energetic person with good orgamzational skills in the future.

Even SO, how do we know what it is that you want to give a particular employer? You have emphasized that each of us has many positive charactenstics. This is a cover letter, not an autobiography. How do we know which of our positive characteristics to highlight?

Here is a good opportunity to utilize some of the research we discussed. You remember the research David did about careers?

He built an inventory of characteristics important to a particular career, market research in that case, to share with. Anyone seeking a career in that field can look at the inventory and identify those characteristics that s/he feels best about.

Similarly, we built an inventory of information about a particular industry to show how it could he done for any industry. We can look at the appropriate inventory and identify a match between our positive characteristics and the needs ofthal industry. Examples would be creativity, ability to deal with change and time management. Very often our research about the particular firm will also identify positive characteristics it needs that we have to offer. Examples would be product knowledge, familiarity with tho client base, experience with a similar company or flexibility.

Let's write a sample second paragraph and then see how to apply these ideas in practice.

The cover letter adds to your attractiveness as a candidate in three ways.

Highlighting : You can give those positive characteristics of greatest interest to a particular employer more prominence in the cover letter than you did in your resume.

Reframing : Through your cover letter, you can put some of your experiences in a frame of reference that more closely meets the needs of the employer.

New material : Your cover letter can include material of interest to an employer that would be difficult to present in a resume. Your motivation for wanting to work for that particular company is an example.

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