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Resume Services : Bebbingtons Estate Agents require Sales Advisers to join its successful team working in our branches throughout Cheshire.

Clare Griffiths demonstrates initiative.

Clare saw the following advert in her local paper.

Sales Advisers Required
Salary Negotiable

Successful applicants will be mature, with an outgoing personality and must enjoy dealing with a wide range of people…..Enthusiasm and initiatives are more desirable than academic qualifications, as is previous sales experience. You will be required to work flexible hours including some weekend work and must have a clean driving licence.

Please apply in writing enclosing CV to J. Marston, Area Manager, Bebbington Estate Agents, Nantwich, Cheshire, CWI 3PF.

Clare's first task is to analyse the advert. She identifies the requirements as follows:

They require … I've got : Resume Services

Mature … Yes

Outgoing personality …Yes

Deal with a wide range of people …. From creche workers to MPs

Enthusiasm … Yes, involvement with PTA

Initiative …. Approaching local MP

Flexible hours …. No problem

Clean driving licence …. Yes

Desirable Sales experience …. Do not have any expenence.

Clare realises she has no previous sales experience. However, as this requirement is only desirable, she is still prepared to apply.

She believes she meets all other requirements. Clare also demonstrates her initiative by contacting the Estate Agents to ascertain whether Marston is a man or a woman. She is therefore able to address Mrs Marston accordingly.

Mrs J Marston
Area Manager
Bebbington Estate Agents

25th April 20XX

Dear Mrs Marston
14 Bronwich Close
Stockton Heath
Tel 01925 333335

Re: Sales Advisers Position

I was very interested to read of your requirements for Sales Advisers and enclose my CV in connection with this.

As you will see from my CV, my career began in banking, where I dealt with the public on a daily basis. Whilst managing a busy household and raising 2 children, I have continued to deal with a wide range of people including my MP. Due to the lack of child care facilities in the area, I demonstrated my initiative by taking action, hence my contact with the local Member of Parliament. I consider myself outgoing, with plenty of enthusiasm, which is necessary, particularly in relation to raising funds for the school PIA.

Flexible hours present no problems, as provision has already been made for my children. I have held a clean driving licence for 17 years and have a thorough knowledge of Cheshire.

I am currently training on a word processor course which would, I am sure, be a useful skill within a busy office environment. Obviously, it is not easy to fully convey my interpersonal skills on paper. Therefore I look forward to meeting you to discuss the position in more detail.

Yours sincerely

(Mrs Clare Griffiths)

Comments : Resume Services

This is an excellent example of a covering letter.

The layout is correct and she has demonstrated initiative requirement for the position by finding out the title of Marston.

The opening was very interested…conveys enthusiasm again, a requirement for the job.

The letter is well structured and addresses all the key requirments apart from her maturity. This could be ascertained from her age which is stated in her Cv.

Clare briefly backs up her skills with examples, eg working in bank, contact with local MP and work for the school PTA.

Any possible concern the reader might have about her availability to work flexible hours is also dealt with, again briefly.

Clare does not draw attention to her lack of sales experience where she states at the end I LOOK FORWARD TO MEETING YOU is a positive note to finish on and one that would be expected from a person working in sales.

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