Sales Letter for A Business Book
If a man should call on you and tell you that he could solve all your office problems — that he could show you a better system of handling detail - that he would guarantee to develop a higher degree of efficiency —
If he should tell you that he has had many years of experience in the management of large office organizations — that he is now an officer in a large business training institute and that he is also a lecturer on office organization in one of the largest universities -
And if, in addition, he should tell you that he has investigated and correlated the office systems of the National Cash Register Company, the Burroughs Adding Machine Company, the Sherwin-Williams Paint Company, the Ford Motor Company – would not you pay him $3 to work for you?
J. William Schulze is the man we are talking about and your three dollars will buy his 380-page book on office organization and management. The enclosed descriptive circular tells you more about it and gives you the table of contents of one hundred and seventy-five topics that are covered.
Three thousand four hundred concerns have already adopted the book as their office manual. Send for your copy of "The American Office" today. Look it over and have your office manager study it and if, at the end of five days, you are not convinced that it is all we claim for it, send it back and your three dollars will be returned to you promptly. .
Very truly yours,
Note the YOU element throughout this letter. The writer forgets entirely that he is interested in the proposition. From start to finish, the interest element is sustained.
Sales Letter for A Business Book :
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